WHITE FLOWER

"WHITE FLOWER" (Loção)

HQE HIN PAK FAH YEOW MFY. Ltd
SINGAPORE PENANG & H.K.

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The Legend

The legend starts in Singapore and Penang in 1927 when the founder, the late Mr Gan Geok Eng first developed the medicated oil of White Flower Embrocation, commonly known as Pak Fah Yeow. The late Mr Gan used to be a merchant operating confectionary, bakery and provision stores. White Flower Embrocation was initially developed for private use. However, the medicated oil proved to be so popular with family friends and acquaintances that Mr Gan decided to produce it on a commerical basis and offer for general sale. "Pak Fah Yeow", literally meaning "White Flower Oil", was named after his favourite flower, white "Narcissus" daffodil. Trademark relating to White Flower Embrocation was first registered in Penang and Singapore by Mrs Gan Low Khoon Choo in 1935.

Following the initial success in Singapore and Penang, Mr Gan decided to enter into the Hong Kong market in 1951 seeing it as both a potential major market and ideal manufacturing centre with its numerous Chinese inhabitants and readily available labour force. With a series of remarkable marketing campaign including extensive outdoor advertising which was unique in its day, endorsement by well known Chinese opera actors and active participation in the Hong Kong Chinese Products Exhibition (Industrial Trade Fair), White Flower Embrocation successfully built up its market place.